datalabs

What is b.stage datalabs?
The new service that will assist b.stage owners monitoring the achievements through data and leveraging insights obtained to further enhance the site’s growth.

Home

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You can monitor the key achievements of b.stage and the fans’ reactions on one page.

  • N days of b.stage: Indicates how many days it has been since the public activation date (D-day).
  • ⚙ Cards List: You can customize the display of the cards in the order you prefer. (“Realtime Database” remains in a fixed position.)
    • You can adjust the order between cards, and tabs within a card.
  • Realtime Database: You can view users and revenue data from the last 30 minutes, with updates approximately every 5 seconds.
    • Users: View active user count in the last 30 minutes, pages views per minute, and the top 5 viewed pages.
    • Revenue: (Applies only if SHOP is publicly open) View revenue in the last 30 minutes, orders per minute, and the top 5 products by revenue. (Please refer to this article for SHOP Settings.)

 

User Statistics (All data within the images is example.)

  • Active Users: At the top, you can check the DAU (Daily Active Users - Number of unique browsers visited b.stage on the previous day), WAU (Weekly Active Users, D7~D-1), MAU (Monthly Active Users, D-30~D-1) metrics.
    • At the bottom, you can explore user numbers on a daily basis along with figures from the previous corresponding period. Using the calendar-shaped filter, you can set the viewing period as [Today, Past 7/30/90 days, Manual Entry].

  • Members: At the top, you can review the cumulative member count (as of yesterday) and the number of new members this month.
    • Below, you’ll find graphs displaying the daily count of membership sign ups and unsubscription. Using the calendar-shaped filter, you can set the viewing period as [Today, Past 7/30/90 days, Manual Entry].

  • Membership Subscribers: At the top, you can observe the count of active membership members (as of yesterday) and the number of new membership members this month.
    • Below, you’ll find graphs displaying the daily count of membership subscribers and recurring payment cancellations. Recurring payment cancellations help to track the number of members canceling their subscriptions during the viewing period while the membership is being sold with a recurring payment type.
    • Using the calendar-shaped filter, you can set the viewing period as [Today, Past 7/30/90 days, Manual Entry].

 

Revenue Statistics

  • (Applies only if SHOP is publicly open) You can track sales based on the product type (All/Membership/Digital Vouchers & Tickets/POP Only Voucher/Physical Products/Sponsorship).
  • All: At the top, you can view the sales revenue for all product types for this month(from the 1st of this month until today) and the average payment amount. Below, you can compare the daily total revenue with the previous corresponding period. Using the calendar-shaped filter, you can set the viewing period as [Today, Past 7/30/90 days, Manual Entry].
  • Individual Product Type: At the top, you can examine the sales revenue and the quantity of items sold for the selected product type for this month(from the 1st of this month until today). Below, you can compare the daily sales revenue for the product type with the previous corresponding period. Using the calendar-shaped filter, you can set the viewing period as [Today, Past 7/30/90 days, Manual Entry].

 

Members by Country

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  • You can check the country distribution on b.stage members (as of yesterday). Based on the activity data of members, it displays the percentage of members in each country in descending order.
  • When you hover the mouse cursor over the bar, you can see the numerical value of the member count per country. Through the indicator filter, you can also view the country distribution specifically for “Subscribed Members”.

 

Distribution of gender/ages

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  • You can check the gender/age distribution of b.stage members (as of yesterday). Based on the collected member information, it displays the proportion of each age group and the gender ratio within specific age groups.
  • When you hover the mouse cursor over the bar, you can also see the numerical value of corresponding members.
  • Through the member filter within the indicator, you can view the gender/age distribution of 'All Members' and 'Subscribed Members'.
  • If gender and age data of members are not set as collected information in the b.stage admin, the distribution cannot be measured. If you wish to analyze it, please add it in the b.stage admin via SETTINGS > Sign-up Items > Collected Information.

 

Revenue by County

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  • You can check the country distribution of b.stage revenue. Based on order data, it displays the percentage of revenue in each country in descending order.
  • When you hover the mouse cursor over the bar, you can see the numerical value of revenue per country. Through the indicator filter, you can also view the revenue country distribution by product type (e.g., Digital Vouchers/Tickets).

 

Content Ranking

  • You can check the ranking of free/paid content in the selected country during the viewing period(Today, Past 7/30/90 days, Manual Entry).
  • You can view the rank, content types, content information, number of views, reactions, and comments.
  • Identify which content engages users more and plan the upcoming content accordingly.

 

Products Ranking

  • You can check the ranking of products in the selected country during the viewing period(Today, Past 7/30/90 days, Manual Entry).
  • You can view the rank, product types, product names, number of views, sales and sales percentage as of total sales(percentage of the product’s sales compared to the overall sales in the selected country/the viewing period.)
  • Identify which type of product is capturing user interest and leading to sales, and plan the next products accordingly.

 

User

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User Acquisition

Discover strategies to boost your membership by analyzing user visits and sign up metrics.

  • ⚙ Cards List: You can customize the display of the cards in the order you prefer.
    • You can adjust the order between cards, and tabs within a card.
  • Filter: You can set the desired viewing Period/Country/Gender/Ages, and the selected values will be applied to all metrics on the page.
    • Visitors: Represents the number of unique browsers that visited b.stage from the selected country during the viewing period.
    • Sign ups: Indicates the number of accounts registered on b.stage from the selected country during the viewing period.
    • Sign up conversion: Represents the ratio of ‘Sign ups (number of new accounts created during the viewing period in the selected country)’ to ‘(Visitors who were not registered on b.stage during the viewing period + Sign ups in the selected country)*100

 

Time of Visit

    • You can check the hourly traffic distribution in the selected country over the past 14 days as of today. At the top, a message will indicate the day and time slot with the highest traffic.
    • Identifying the active hours of user activity can be utilized for various purposes such as content publication, POP scheduling, and more.

 

Visit by Country

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  • You can review the distribution of visit sessions captured in which country during the viewing period, presented in order of high traffic.
  •  You’ll see the rank, country, number of sessions, and the percentage as of Total Traffic.
  • This helps in understanding the visit distribution of global fans by country and identifies which countries to focus on in the future.

 

Acquisition Platforms

  • You can track platform-specific statistics to see which devices users primarily use (APP, Mobile Web, PC Web, etc.).
    • This metric allows filtering by country to view country-specific information.
  • When you hover the cursor over the area of interest in the pie chart, it displays the platform name and the number of sessions.
  • Understanding the proportion of device usage helps in strategizing whether to enhance mobile usability or encourage more app usage.

 

Acquisition Routes

  • You can track how users are entering b.stage from various external pages (APP Push, Official Website Announcements, X, etc.).
    • This metric allows filtering by country to view country-specific information.
  •  You’ll see the rank, URL, Acquisition, and the Acquisition percentage as of total traffic.

 

Sign up Conversion Rate

  • This metric represents the ratio of sign up members compared to visitors (not logged in) on b.stage.
    • This metric allows filtering by country and all/first visits. Different from all visits within the period, applying the first visits filter allows for a more precise assessment of how many sign ups occur from the first visit.
  • It’s an indicator to understand how many visitors convert into sign ups.

 

Last Viewed Page Before Sign up

  • You can view the specific page of your b.stage that visitors were on right before signing up.
    • This metric allows filtering by country to view country-specific information.
  • You’ll see the rank, URL and the number of views.
  • This metric helps in understanding which pages/features (e.g., “Become a member to unlock this content”) users feel the urge to sign up from.

 

User Engagement & Retention

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Explore strategies for boosting b.stage engagement using user engagement, activity, and retention rate data.

  • ⚙ Cards List: You can customize the display of the cards in the order you prefer.
    • You can adjust the order between cards, and tabs within a card.
  • Filter: You can set the desired viewing Period/Country/Gender/Ages, and the selected values will be applied to all metrics on the page.
    • Engaged time per visit - Average, Median: This metric represents the average and median engaged session for users from the selected country during the viewing period.
    • Page views per visit - Average: This metric represents the average number of (different) pages visited per session by users during the viewing period.

 

Engagement Time per Visit

  • You can check the graph of the selected user’s dwell time.
    • This metric allows filtering by country and all/App users.
  • It helps in understanding whether the dwell time is decreasing, stable, or increasing, and identifies the specific content areas where users spend most of their time.

 

Page Viewed per Visit

  • You can view the graph of the number of pages visited per session by selected users.
    • This metric allows filtering by country and all/App users.

 

Content Ranking

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  • You can check the ranking of free/paid content on b.stage.
    • This metric allows filtering by country and free/paid.
  • You’ll see the rank, content information(thumbnail and title), number of views/reactions/comments.
  • It helps in identifying the content that engages users the most.

 

Products Ranking

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  • You can check the ranking of products within b.stage.
    • This metric allows filtering by country.
  • You’ll see the rank, product names(with thumbnail), number of views, sales and percentage as of total sales.
  • It helps in understanding which content/type of product attracts user interest and consequently drives sales.

 

 Retention Rate

  • You can track the week-to-week revisit rate of first time users for that week.
    • This metric allows filtering by country and all/App users.
  • It shows how the return rate varies for each week as users revisit after 1,2, up to 5 weeks from their initial visit within each week.

 

Revenue

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Revenue Statistics

Analyze revenue metrics from various perspectives to enhance performance and get sales insights.

  • ⚙ Cards List: You can customize the display of the cards in the order you prefer.
    • You can adjust the order between cards, and tabs within a card.
  • Filter: You can set the desired viewing Period/Country/Gender/Ages, and the selected values will be applied to all metrics on the page.
    • Total revenue amount: This refers to the revenue calculated based on the actual payments made by users, excluding any transactions made using points. If there are any cancellations, they would be reflected as a negative value.
    • Average payment amount: This metric refers to the average amount spent per paying user, calculated by dividing the total revenue by the number of users who made a payment.

 

Total Revenue

  • You can view the revenue graph for the selected country during the viewing period.

 

Membership•Digital Voucher/Ticket•POP Only Voucher•Physical Products•Sponsorship Revenue/Sales

  • You can view the sales and quantity of each product type on a graph. If there are any cancellations, they would be reflected as a negative value.
    • This metric allows filtering for all products registered under each product type. (For example, in the case of membership metrics, you can specify 2023 Summer Membership or 2023 Winter Membership for analysis).

 

Payment Methods

  • This metric displays the payment method provider statistics in terms of the proportion of payment amounts from users to different payment service providers.
    • When you hover the cursor over the area of interest in the pie chart, you can view the payment method provider name and the payment amount.

 

Product Analysis

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Boost sales using product sales data insight.

  • ⚙ Cards List: You can customize the display of the cards in the order you prefer.
    • You can adjust the order between cards, and tabs within a card.
  • Filter: You can set the desired viewing period/country, and the selected values will be applied to all metrics on the page.

 

Product Sales Rank

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  • You can check the product rankings based on sales within b.stage.
    • All products and options in the SHOP are sorted by high sales volume.
    • You can view the rank, product information(thumbnail and name), revenue generated, and sales volume.

 

Country Rank for Product Sales

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  • You can check the sales volume of the selected product by country during the specified period.
    • This metric is not subordinated to the overall filter (country) at the top.
    • You can view the rank, country, sales volume, and the percentage as of total sales.

 

Membership Payment Methods

  • It displays statistics and percentages of membership sales based on one-time/recurring payments.
    • When you hover the mouse over a specific area of interest within the pie chart, you can check the payment method and sales volume.
    • This provides hints on the ideal methods for selling memberships.

 

POP Only Voucher Types

  • It displays statistics and percentages of POP Only Voucher sales by product type - Subscription and Limited-Time.
    • When you hover the mouse over a specific area of interest within the pie chart, you can check the product type and sales volume.

 

POP ranking for selecting POP Only Voucher

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  • It displays the exact number of selected POP of specfic Star, and percentage of total selections of that Star.
    • Selected POP(Star accounts): Displays the name of the Star account shown on the POP subscription information page.
    • Selected POP(Statistics): Displays the total sum of times "Star 1" was selected among 1-Star Voucher, 2-Stars Voucher, ..., 8-Stars Voucher.

 

Recurring Payment Canceled

  • During the specified period, you can monitor the number of cancellations for selected subscription products in the chosen country.
    • This metric allows filtering for Membership Recurring Payment, POP Subscription Voucher, and Subscription Voucher.
    • Bar graphs segmented by subscription cycles (0, 1, 2, 3, 4 times or more) enable an understanding of the number of times members have subscribed and subsequently canceled.

 

View Details

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Regarding the following metrics, within each [View Details] page, you can enlarge charts, download data in Excel file format, and easily navigate and access different metrics.

  • List of metrics provided in [View Details]
    • Home: User Statistics, Revenue Statistics, Content Ranking, Products Ranking
    • User Acquisition: Acquisition Routes, Sign up Conversion Rate, Last Viewed Page Before Sign up
    • User Engagement & Retention: Engagement Time per Visit, Page Viewed per Visit, Content Ranking, Products Rank
    • Revenue Statistics: Total Revenue, Membership•Digital Voucher/Ticket•POP Only Voucher•Physical Products•Sponsorship Revenue&Sales
    • Product Analysis: Product Sales Rank, Country Rank for Product Sales, Subscription Product Terminations

 

Report

Recommended Reports

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  • Access data reports for valuable insights into your b.stage operations.
    • The recommended reports display their titles, how-tos, tags, and date published.
    • Clicking on an individual report will navigate to its detailed page.
      • Filter: You can set the desired viewing period/country to apply to the specific report.

 

Request Reports

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  • If you need additional data beyond the provided metrics, you can submit a request through the respective menu.
    • This feature is not available for all stages using b.stage datalabs. Please contact the bemyfriends Customer Support Team if you wish to utilize this feature.
    • Only the Head Admin and Admin accounts can submit requests through this menu.
    • Head Admin accounts can view both their request history and that of other admins. However, admin accounts can only view their own request history.
  1. Please click the [Request] button in the upper right corner.
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  2. Enter the title, description, and preferred date.
    • Description: Describe your request in 500 characters or less, including the following. Data view target, Data view period, Purpose of report.
  • Check reports: Clicking on [Check reports] allows you to view the full content of the received report.
  • Check response: You can check the response text from the responsible party regarding the requested content.

 

Marketing Campaign

This feature is in a closed beta open status. If you wish to use it, please contact the Customer Support Team.

Manage Marketing Audience

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  • Retrieve an audience based on the desired criteria and utilize them in your marketing campaigns.
  • Click on the [Retrieve Audience] in the top right corner and select the desired report.
    • Content: Retrieve users who viewed specific content.
    • Product: Retrieve users or potential buyers who have purchased a specific product.
    • Community: Retrieve users who have posted to a board or commented on a post.
    • Survey: Retrieve users who participated in a specific survey.

 

  • The list of retrieved audiences is sorted in descending order based on the last edited date. In the list, you can see the type of reports (Content, Product, Community, Survey), title and description of the saved audiences list, the number of results, and the last edited date along with the admin account that made the modification.
  • When you hover the mouse cursor over a specific list, icons will appear that allow you to edit the title or description/delete the list itself.

 

Retrieve Audience

Content•Product•Community•Survey

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  • You can set desired target criteria through the filters at the top.
    • Filters: Search Period, Country, Gender, Ages, Marketing Consent, User Action (Conversion), ID (Content, Product, Community, Survey)
  • When you select desired items from among Content/Product/Board List/Post/Survey, along with filter conditions, you can ultimately search for the desired target audience.
  • However, the action (Conversion) data of users who signed up today will not be included.
  • Clicking on the specific user information in the “Audience retrieve list” will take you to the admin page where you can view the detailed information of that user.
  • You can only view up to 5,000 audiences in the list. The entire audience data can be saved by clicking on [Save audience].
  • Saved audience data is retained until request deletion and can be used as recipient data for marketing campaigns.
  • Ensure the number of recipients aligns with your account’s sending capacity. To increase the number of accounts you can send to, please contact the Customer Support Team..
  • Before sending the saved audience data, please make sure to confirm whether the audience searched with the marketing consent filter value are indeed marked as “Agree”.

 

Manage Marketing Campaign

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  • Start marketing campaign to the customers you want.
  • You can create a new campaign by clicking on [Add] in the top right corner.
  • In the tabs for “Pending/Sending”, “Sent”, “Failed” and “Draft”, you can view campaigns in each respective status.
  • In the campaign list, you can see the title, status, and date sent. Clicking on individual campaigns allows you to navigate to the detailed page.

 

Add Campaign (Creation and Sending)

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  • Basic Information: Enter basic information for campaign management.
    • Campaign title (required): This is a title for internal management. Please set it in a way that makes it easy to identify what kind of campaign it is. It is unable to edit after sending.
  • Sending information: Enter the sending information to send your campaign.
    • Sender: Email address that appears as sender to customers. (Cannot be edited).
    • Recipients (required): Register users who consent to receive marketing information.
    • You can click on [Import recipients] to retrieve the saved audience from the [Manage Marketing Audience]. (Currently, only the retrieval function is available, and separate file uploads or direct input methods are not supported.)
      • Please only register users who have agreed to receive marketing information. Before sending, the system will perform a final check on the consent status, which may reduce the actual number of senders.
      • If the selected number of recipients exceeds the ‘remaining email sending quota,’ you will not be able to retrieve those recipients. If you wish to increase the email sending limit, please contact our Customer Support Team.
  • Time (required): Set the time for sending your marketing campaign. Please ensure that scheduling and sending requests are completed before the actual send.
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    • Schedule send: The displayed date and time are based on the 'time zone' set by the admin(SETTINGS > Basic Information > Timezone). You can set the time 15 minutes later from the time of scheduling. (For example, if you are setting it up at 12:45 PM on May 22, the earliest possible schedule is 1:00 PM on May 22.)
      • You can check the campaigns that are currently scheduled under Manage Marketing Campaign > Pending/Sending tab.
      • If there are any modifications to be made to a scheduled campaign, please cancel the “Schedule send” first. Canceled campaigns can be found in the Manage Marketing Campaign > Draft tab. From the “Draft” status, please review the content, make the desired changes and then reschedule.

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You can cancel a scheduled send by clicking the [Cancel Schedule] button at the top of the campaign details page. However, this is only possible up to 5 minutes before the scheduled time. After that, cancellations cannot be made, and we appreciate your understanding that further assistance will not be available.

 

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  • Email Settings: Create marketing campaign content. You can preview the content you’ve set for different languages by selecting the language in the top left corner of preview. You can also save the content periodically using the [Save temporarily] button at the top right.
    • Email title (required): Please enter the email title (including spaces, maximum 200 characters). If you are a domestic (South Korean) business or user, according to the Information and Communication Network Act, you must include the “(Ad)” phrase at the beginning of the title.
    • Section title: Please enter the header (including spaces, maximum 100 characters). You may enter the header according to the service languages set by the admin page. The language set as the default is mandatory.
    • Content: Please upload the image to be included in the email body. The recommended size is at least 640 pixels wide, and JPG, PNG, GIF file formats up to 10MB. The default image is for reference only, and if you do not wish to use it or want to replace it with the actual image, you should edit/delete it.
      • Link URL: Please enter the link to be redirected when the image is clicked. Only links from the operating b.stage are accepted; external URLs are not allowed.
    • Sub title: Please enter the sub title (including spaces, maximum 150 characters). You may enter the sub title according to the service languages set by the admin page. The language set as the default is mandatory.
    • Description (required): Please enter the content of the body. (Maximum 5000 characters).
    • Button
      • Button name: Please enter the button name (including spaces, maximum 50 characters).
      • Link URL: Please enter the link to be redirected when the recipient clicks the button. Only links from the operating b.stage are accepted; external URLs are not allowed.
    • Footer: The content of the Footer is as follows, and it cannot be modified.
      • This email has been delivered from a send-only address. It's sent because we've confirmed your consent to marketing notification from us in the [SEO Title].
      • For questions about using the service, please contact Customer Service(https://{b.stage URL}/cs/faq)..
      • If you no longer want to receive marketing emails from us, please click Unsubscribe.
    • The footer information set in the b.stage admin(SETTINGS > Design Settings > Footer) shows at the bottom.
  • Please click on the [Send] button in the top right corner, and proceed after finalizing the following items.
    • Send marketing emails only to users who have consented to receive the marketing information. Ensure all recipients have given their consent.
    • Ensure your multilingual input is complete for your email recipients’ languages.

 

Send Test Feature

  • Send Test
    • Before sending marketing emails to recipients, there is a feature where you can test send it to your own account. While you can preview the content you are creating in the ‘Preview’ area, try using this feature when you wish to check the final quality or functionality of the email actually sent.
    • The ‘Send Test’ feature can be accessed through the [Send Test] button located in the top right corner of the following pages.
  1. When clicking on the ‘Add’ button from the [Manage Marketing Campaign] page (Adding a new campaign)
  2. When clicking on any ‘Drafted Campaign’ from [Manage Marketing Campaign] > [Draft] tab.

• After completing the required email details (Email title, Description, etc.), you can proceed with the [Send Test].
• [Send Test] is only possible to the email account you have requested for the test.
• There is no limit to the number of [Send Test], and the number of accounts is not deducted.
• For test emails, the title will be prefixed with [TEST] for differentiation. (Example: [TEST] (Ad) You’ve received a coupon gift for participating in the survey!)

 

Campaign Results

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1. Depending on the volume of email sent, it may take additional time for metrics to be displayed (typically updated within 1 minute, however, may take seveal minutes for high email volumes).
2. Open rate and Total CTR for image/button link clicks may be partially omitted depending on the recipient's environment. Please consider this when utilizing the metrics.

After sending the campaign, you can check the results in real-time on the detailed page of the campaign under the Campaign Results tab.

  • Email sent: The number of emails sent out among the different email accounts designated as recipients.
  • Successful email sends: Count of successful sends, excluding failed deliveries due to email addresses or system issues.
  • Email opened recipients: The number of recipients who have opened the email.
    • If the same recipient opens the same email N times, the count of recipients who opened the email will only be incremented by +1.

  • Open rate (%): The percentage of recipients who have opened the email to the total number of email recipients(=Successful email sends).
    • (Email opened recipients / Successful email sends) * 100

  • Link clicked recipients: The number of recipients who clicked on links inserted within the email body (links within images or buttons).
    • In all of the following cases, the count of recipients who clicked on the email links will only be incremented by +1:

      • The same recipient clicks on the image link N times

      • The same recipient clicks on the button link N times

      • The same recipient clicks on both image and button links N times each

  • Unique CTR (%): The click-through rate (CTR) measures unique clicks on links within the email, showing the percentage of recipients who clicked on a link in the email.
    • (Link clicked recipients / Successful email sends) * 100

  • Total CTR (%): The click-through rate (CTR) measures all clicks on links within the email, showing how popular your message is.
    • (All link clicks / Successful email sends) * 100.
  • Image link clicks: The number of times the link inserted within images in the email body has been clicked.
    • Each click event is aggregated whenever it occurs.
    • If the same recipient clicks the same link multiple times (e.g., 3 times), the count is aggregated accordingly (e.g., +3).
  • Button link clicks: The number of times the link inserted within buttons in the email body has been clicked.
    • Each click event is aggregated whenever it occurs.
    • If the same recipient clicks the same link multiple times (e.g., 3 times), the count is aggregated accordingly (e.g., +3).
  • Unsubscribed recipients: The number of recipients who clicked "Unsubscribe" in the email footer and then finally clicked "[Unsubscribe]" on the unsubscribe page.
    • Recipients who click "[Subscribe]" again after clicking "[Unsubscribe]" on the unsubscribe page are not included in the count of unsubscribed recipients.
  • Email unsubscribe rate (%): The percentage of recipients who unsubscribed the email out of all recipients.
    • (Unsubscribed recipients / Successful email sends) * 100.